AI’s potential for enhancing events is enormous. In the past few years, event teams have already explored several use cases for agentic AI and other types of AI, from pre-event planning to post-event measurement.
But what is actually moving the needle? Our newest e-book, “Maximizing AI to Streamline Event Management and Grow Your Business,” features insights from events and marketing teams that are successfully using AI to increase attendee engagement and generate new leads for their businesses.
Combining AI and Event Data to Boost Customer Engagement
Unified customer data is critical for the most effective use of AI. With this data, you can train AI tools and features to recommend relevant content, meetings, and experiences to individuals throughout the sales and marketing journeys.
Event technology provides the rich behavioral insights that AI needs to activate customer engagement. As we have seen, customers show more intent at events than they do through any other marketing channel. This means that the data provided is important to your sales team, marketing team, and the entire organization.
The Value of Agentic AI
In particular, agentic AI can elevate customer experiences, as several leading global organizations have already demonstrated at their events.
AI will never replace human interaction (and events themselves will continue to be even more vital for providing genuine real-life conversations and connection). However, AI agents can ensure attendees get the most out of your event by making it easier for them to create their schedules and get the most out of their time on-site. For example, agents can recommend and book sessions, plan meetings, offer guidance around the venue, or answer event-related questions.
Providing recommendations and enabling attendees through agentic AI are just a few of the ways that leading organizations are using AI to enhance events.
Download the full e-book to discover more ways to use AI to streamline event management.
