RainFocus INSIGHT Premiere featured a conversation about best practices for in-person, virtual, and hybrid events.

Event content teams are exploring exciting new strategies to maximize their results and drive business growth.

Generative AI tools like ChatGPT can provide powerful assistance for event marketers and planners. But guardrails are important.

As we celebrate 10 years of RainFocus, we reflect on all of the changes that happened in the events industry.

Having worked on some of the largest enterprise events, we’ve learned several best practices for audience segmentation. Discover our learnings.

Our recent benchmarks and trends webinar offers an introduction to measuring event success and using insights to help your business.

Registration for INSIGHT 2024 is now open. The INSIGHT program is made up of four events. Find out what's in store for each event!

Fuel your omnichannel marketing with event data in a post-third-party cookie world. Dive into our complete free guide co-authored with Adobe.

How should event marketers use generative AI tools in their daily workflows? RainFocus experts explain the top possibilities to consider.

In this post, we’ll describe the top 25 KPIs that event professionals are using to measure event success in 2023.

Disocver sales kickoff ideas to help motivate and prepare your sales representatives to sell products and services.

Learn how to personalize event engagement with examples from “The Journey to Belonging Begins With Personalization,” one of our most popular INSIGHT sessions.

The first step to enhancing on-site experiences for exhibitors is upgrading your lead generation technology. Learn more!

In tough economic times, turn to proven strategies for event success. The new RainFocus e-book provides a complete guide.

The right event technology ensures events are integrated with the rest of the organization. Learn more in our conversation with Brian Gates.

Events generate a remarkable amount of content related to your organization’s products and services. Discover new ways to reuse event content.

Event badges are important for an optimal experience for your attendees. Learn more about what makes a badge useful and convenient.

Session attendance is a critical component of measuring event engagement and overall return on investment. Learn how to evaluate sessions that excite attendees.

Having supported some of the largest events worldwide, we share a few best practices for booking the right hotels and optimizing your event housing processes.

Both types of data provide valuable information while following privacy rules and steering clear of cookie challenges. Each has advantages.

Data security for events is critically important. Learn how RainFocus keeps attendee data safe while providing a range of integrations.

Optimize your event email marketing strategy with tips from integrating to reach the right audience to following up for continued engagement.

A recent report by an influential research firm scored RainFocus and other event tech solutions, and discussed recommended capabilities.

Learn how to keep your virtual attendees engaged through creative strategies when the majority of attendees are in person.

Events are powerful. Compared to other marketing tactics like emails, even the smallest events can provide a much more immersive, memorable experience.

The opening keynote at RainFocus INSIGHT 2023 featured events industry predictions and advice from JR Sherman and Doug Baird

When asked what their favorite part of RainFocus INSIGHT 2023 was, no two attendees had the same answer. Discover highlights from keynotes, breakouts, and more.

At RainFous INSIGHT 2023, JR Sherman and Alicia Tillman offered advice for delivering event value in any economic climate

With RainFocus INSIGHT 2023 less than a week away we'd like to highlight our most anticipated hybrid sessions.

An attendee chat tool can help your event attendees form valuable connections. Here's how to help them network.

What 2023 events industry trends will be most important? RainFocus breaks down what leaders in event marketing and management need to know.

Discover what other readers are most interested in by reading our top five event management and marketing blog posts of 2022.

Hybrid events are here to stay. Here's how to make sure you're offering the best experience to attendees and capturing the right data.

RainFocus has event registration down to a science. Here are some best practices for giving your attendees an early positive experience.

Attendees at RainFocus INSIGHT 2023 will get expert guidance on making the best use of the RainFocus platform as well as about important industry trends and network with other events leaders.

What are the most important trends in events and marketing? Learn about in-person events, data, and content reuse.

A well-designed mobile app helps organizations reach their event attendees with useful information throughout the event.

For event leaders, attendee feedback is a critical part of measuring success. Here are six tips on how to do it right.

An event platform helps measure event ROI and give insights to guide improvements. The RainFocus platform lets clients get down to a detailed level and provides info on the right actions and best next steps for customers and partners. 

Social media is a valuable tool before, during, and after events. Learn how to get the most out of your social partnerships and integrations.

Before the digital transformation, event teams were often more siloed. Now, they are valued stakeholders at the table, ready for important dialogues.

There are several new trends in the events industry, but not all are ready to be acted on. Find out what's working and what is not.

Best-in-class organizations are learning the benefits of developing an overall hybrid program that goes beyond the “virtual or in person?” decision.

The new RainFocus Event Pivot Toolkit provides guidance and tools needed for a successful pivot from an in-person event to a virtual event.

RainFocus On Demand is a free resource designed to help anyone who is involved with events and wants to be at the forefront of industry trends and innovation

Survey finding show that engaging attendees is a top priorty for hybrid events. Having a hybrid event engagement strategy is now more important than ever.

Two years of virtual and hybrid events have now shown that planning and executing is best handled by teams that include several new specialized roles.

Attendees expectations for in-person events have changed tremendously since 2019. What are these new expectations? Read our latest blog post to find out.

Events leaders are optimistic about a return to in-person events this year, but a strategic hybrid strategy is optimal.

Face-to-face components of a hybrid event program drive business, accelerating relationships. Event attendees are a captive engaged audience.

At RainFocus INSIGHT 2022, an all-star panel of event industry experts provided their advice and predictions for another unpredictable year.

Get an inside look at the entire INSIGHT event program with this post that details the strategies and successes shared during our Encore event.

RainFocus INSIGHT 2022's guest speaker offered tips on seizing on pandemic-related changes as permanent opportunities for growth and greater success.

RainFocus executives have a uniquely informed perspective on the past, present, and future of events in all forms, especially event innovation.

Learn all you need to know about networking at our annual INSIGHT conference, taking place virtually this February 7–9. Discover who will be there and more!

Learn about the latest event industry trends and hear from RainFocus experts at our flagship event.

Many organizations are now requiring all attendees to provide proof of COVID-19 vaccination to attend their event. Here's how to implement this measure.

Discover when it is better to host a hybrid or in-person event rather than a virtual experience and the advantages and disadvantages of each.

Branding is critical for helping your event meet its goals and ensuring a consistently professional, polished impression for attendees and anyone else who comes across event materials.

How do you optimize in your business so that events consistently contribute to achieving your goals within an environment that changes minute by minute?

Getting top-notch content requires thorough speaker communication. Learn tips for improving your speaker communication and enhancing event content.

No matter what the new year has in store, these tips will help your kickoff drive maximum value for all employees and set the stage for a great year.

In this post, we sat down with Doug Baird, president of RainFocus, about the launch of RainFocus Essential, a “measured evolution” in marketing and events, and why he thinks the phrase “hybrid events” will become obsolete.

RainFocus Essential enables planners to create memorable meetings in minutes. Read our latest blog post to learn more about the Essential package.

With so much change in the past two years, CMOs have much to consider when it comes to event budgets. Discover answers to common budget concerns.

With the growing anticipation for RainFocus INSIGHT, we have compiled this list to provide you answers to the most common questions attendees have asked.

We’re excited to announce RainFocus INSIGHT 2022, a hybrid program featuring a series of immersive experiences. Read our latest blog post to learn more.

Learn what RainFocus clients can look forward to seeing, and why the savviest companies aren’t thinking about virtual events the same way anymore.

This week RainFocus closed a funding round from KKR, a leading global investment firm, and JMI Equity, a current partner and growth equity firm. Learn more.

The COVID-19 pandemic and the Delta variant continue to make event planning challenging. Here are some simple steps to stay in control, keep your event on track, and — most importantly — ensure everyone’s safety.

A great way to keep all of your attendees engaged throughout your event is through hybrid gamification. Read our latest post to learn how to gamify your hybrid event.

Discover a few tips to help event speakers prepare to deliver professional, seamless, and engaging presentations in any environment.

Oftentimes, getting executive buy-in can be the most difficult part of planning a hybrid event. Learn ways to meet executives' needs and interests.

Ensuring your in-person and digital audiences find value in your hybrid event content takes skillful planning. Discover 12 forms for a hybrid audience.

Choosing the ideal platform provider for hybrid events can be difficult. Discover solutions to misconceptions about hybrid events.

Successful hybrid event delivery requires a unified event strategy. RainFocus' Client Success team offers the help organizationss need to accelerate customer and business value.

RainFocus makes it possible to connect and customize your event with integrations and helps to provide an excellent experience for your attendees.

As things begin to return to normal in a post-Covid world, we at RainFocus are determined to provide a safe and engaging onsite experience. Read more!

Everyone can agree that hybrid events have unparalleled potential, yet they remain a mystery. Visit our blog to find answers to common questions about hybrid.

Discover forward-thinking ideas for virtual event sponsorships and read best practices from event teams worldwide.

Learn what RainFocus has been building with highlights from the company's quarterly product webinar. Topics include design, gamification, and the Media Suite.

Discover how RainFocus is working with the world’s largest and most innovative organizations to build the foundation for hybrid event success.

Video streaming has become a staple of virtual events. Learn what it takes to successfully stream session content in a hybrid event ecosystem.

Often registration numbers and virtual event attendance numbers are misaligned, learn how to even out the score with best practies from RainFocus clients.

Discover how to overcome virtual event fatigue with best practices gathered from industry-leading event professionals.

Event replatforming is the process of migrating off an existing platform to take advantage of modern technologies such as RainFocus.

Gather ideas from organizations that are planning for hybrid events in 2021 and 2022 and learn more about RainFocus' hybrid product offering.

Discover best practices for attendee data cature and reporting from Ashleigh Cook, VP of Marketing at RainFocus.

A lot has changed in the last 12 months. Learn how event teams have modified their virtual content strategy to enhance their attendee experience.

irtual booths can be just as powerful, if not more so, than an exhibit hall. Learn ten ways to market virtual booths to maximize value for your exhibitors.

RainFocus enables event teams to offer event gamification at a large scale. Find out the answers to questions about gamification from RainFoucs INSIGHT.

2020 was a pivotal year for event professionals. Learn what RainFocus' Founder, Doug Baird, has to say about the changes that occured.

Discover tips and best practices from RainFocus INSIGHT for managing your virtual event SWAG sends both internationally and domestically.

Discover event management resolutions for 2021 that will lead to a brighter and more successful year in a new virtual and hybrid world.

The State of Events 2021 Study is a primary research study to uncover how enterprise organizations are approaching their event strategies for 2021.

Events present an incredible opportunity to attract, engage and convert folks from target accounts. Leverage an account-based marketing strategy to get the most out of your events.

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RainFocus Blog

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