RainFocus is a comprehensive event marketing platform that empowers organizations to manage, market, and optimize their entire event portfolio – from small webinars to large-scale conferences. We provide a single, flexible solution for in-person, virtual, and hybrid events, helping you deliver personalized attendee experiences and unlock valuable insights.

RainFocus distinguishes itself through:

• True Unified Experience: We offer a truly integrated, end-to-end platform that eliminates the need for disparate tools and data silos. This means consistent branding, seamless attendee journeys, and centralized reporting across all your events. G2 users report RainFocus often excels in event creation, user registration, and session scheduling compared to Cvent.

• Data-Driven Intelligence: RainFocus is built to capture, analyze, and activate rich behavioral data in real-time. This allows for unparalleled personalization, targeted marketing, and quantifiable ROI on your event investments.

• Unmatched Flexibility and Scalability: Our modular components and powerful rules engine allow you to adapt your event strategy to any need, audience size, or format. We are built to transcend limitations, accommodating ever-increasing audiences globally with built-in redundancies and predictive scaling.

• Strong Integrations with Your Tech Stack: RainFocus offers robust, two-way integrations with leading CRM and marketing automation platforms like Salesforce, Adobe Marketo Engage, and HubSpot, ensuring your event data seamlessly fuels your broader sales and marketing efforts.

• Dedicated Client Success: Our client success team is a true partner, providing proven implementation processes, comprehensive training, and ongoing support to ensure your events succeed and your team’s efficiency increases. G2 users often rate RainFocus higher for service and support compared to many alternatives.

RainFocus is designed to handle all types of events, including:

• In-person conferences and trade shows
• Virtual summits and webinars
• Hybrid events
• Product launches
• User conferences
• Internal meetings and training events
• Any event format, from simple to highly complex.

RainFocus offers a wide range of features to support every stage of the event lifecycle, including:

• Event Creation & Management: Intuitive tools for building event websites, managing agendas, speakers, and exhibitors.

• Attendee Registration: Customizable registration flows, payment processing, and group registration options.

• Event Marketing: Email automation, social media promotion, and lead generation tools.

• Attendee Engagement: Interactive content, networking features (attendee-to-attendee chat), Q&A, and surveys.

• On-Site Solutions: Mobile check-in, on-site registration, and lead capture.

• Reporting & Analytics: Unified, real-time data insights across all events for performance analysis and ROI measurement.

• Integrations: Seamless connections with CRM, marketing automation, and other business systems.

Absolutely. RainFocus excels in personalization. Our platform leverages rich behavioral data and a powerful rules engine to deliver curated content suggestions, tailored registration flows, and personalized recommendations for sessions, speakers, and exhibitors, ensuring each attendee has a relevant and engaging experience.

Yes, RainFocus is built as an all-in-one solution for virtual, in-person, and hybrid events. It includes streaming capabilities, a mobile app, and features to connect virtual and in-person attendees seamlessly, including networking chats and content access.

RainFocus centralizes all your event data, providing universal reporting and dashboards. We don’t just collect data; we turn it into actionable insights. This allows you to track campaign performance, identify trends, measure ROI, and make data-driven decisions for future events.

RainFocus offers robust integrations with over 40 third-party platforms. Key integrations include:

• CRM: Salesforce, HubSpot

• Marketing Automation: Adobe Marketo Engage, Oracle Eloqua

• Webinar & Streaming: Integrations for high-quality virtual and hybrid event experiences.

• Payments: Secure payment processing.

• CDP/MAP: Optimize the value of your Customer Data Platform (CDP) and Marketing Automation Platform (MAP) functionalities. We also support custom integrations to fit your unique tech stack needs.

The RainFocus for Salesforce: Event Insights and Activation App allows sales teams to identify engaged prospects, build in-person connections, and access real-time event insights directly within Salesforce. This helps attribute growth to events, facilitate meaningful follow-up, and plan for future engagements.

Yes, security is a top priority. RainFocus is ISO/IEC 27001:2013 certified, PCI DSS compliant, and adheres to GDPR and CCPA regulations. We employ industry-standard security features and maintain high standards to safeguard your attendees’ personal information and prevent data loss.

RainFocus offers flexible pricing models designed to meet the unique needs of organizations managing diverse event portfolios. We encourage you to contact our sales team for a personalized demo and a quote tailored to your specific requirements. We believe in transparent pricing that avoids unpredictable registration fees and unexpected overages.

RainFocus is committed to client success. We offer dedicated client success teams who provide:

• Proven implementation processes
• Comprehensive training
• Ongoing support and guidance
• Expertise in translating your vision into technology execution. Our goal is to ensure you get the most out of our platform and achieve your event objectives.