ADOBE + RAINFOCUS E-BOOK
Unlock the Power of Your Event Data
Connect events and marketing to inform decision-making and elevate attendee experiences.
What’s Inside
Tips for Collecting Event Data
Identify new ways to capture data at each stage of your event lifecycle. Discover how each form of data capture can be used to personalize customer interactions.
Learnings From Adobe Summit
Learn how RainFocus helped Adobe achieve a 360-degree view of customer activity through personalized customer experiences for specific go-to-market segments.
Best Practices for Using Event Data
Delve into the four key steps for putting event data at the center of your omnichannel marketing.
Accessing Your Valuable Data Source
Events provide a wealth of zero- and first-party customer data; however, they are often underutilized. To take a true omnichannel approach to marketing, organizations need to integrate their events and marketing data.