E-BOOK
The Event Measurement Handbook
Tracking and Achieving Your Goals for In-Person, Virtual, and Hybrid Events
What’s Inside
Considerations for Measuring Hybrid Events
The number of hybrid events has increased in the past few years, providing organizations with the ability to capture a wide variety of attendee insights. Learn which in-person and virtual elements to measure to demonstrate hybrid event success.
Insights From Event Professionals
We surveyed over 100 event strategists to identify the latest trends in event management. Read key findings around attendee engagement and discover how it correlates with event measurement.
Benchmarking Tips
Knowing where your events stand in relation to others can help you define what “good” looks like. Find out how to elevate your internal benchmarking.
Improve Your Event Measurement
Connected data can strengthen alignment between marketing, sales, and event teams. Learn how to amplify the impact of your event data with practical advice for goal-setting and integrating technologies.