Discovering RainFocus’ Partner Program
ATWM first encountered RainFocus at an event in 2016. The team was immediately impressed by the platform’s content management capabilities. After their experience dealing with the limitations of other platforms, ATWM reached out to RainFocus to begin a conversation that would eventually lead to a powerful partnership.
“We were excited to learn that RainFocus has such a robust partner program!” — Adrienne Grec, Founder and Managing Partner, ATWM
What is the RainFocus Partner Program?
The RainFocus Partner Program is designed to improve the overall experience for the event planners while eliminating the duplicate effort of services performed by agencies and technology providers. The combination of RainFocus’ software and ATWM’s agency expertise allows both partners to grow relationships, expand services, and drive business.
Why ATWM Chose RainFocus
ATWM needed a flexible and customizable platform that would enable them to offer more bespoke event experiences to their clients, and RainFocus met this requirement. “With RainFocus, we never have to say, ‘The system can’t really do that,’” explained Adrienne Grec, founder and managing partner of ATWM.
“Because the baseline functionality is open, we can repurpose or create attributes and filters for things like custom game achievements or content and speaker catalogs.”
In addition to offering an all-in-one event management solution, RainFocus serves as a collaborative partner to ATWM. “Part of the reason we wanted to work with RainFocus is that there is a team with actual names and faces that we can go to versus a 1-800 number,” said Grec. “Having those connections with people is very valuable to us.”
Incorporating the RainFocus Platform Into ATWM’s Service Offering
Making the switch to RainFocus was an intuitive process for ATWM. “Learning to use the RainFocus platform is not as big of a lift as you might expect,” remarked Grec. “RainFocus works the way we feel a registration system should work. The platform allows us to manage an event with packages, pricing, and attendee types — while giving us the ability to create rules and exceptions for every one of those things.”