LEHI, Utah, August 20, 2025 – RainFocus™, provider of the next-generation event marketing platform, today announced that the registration and call for speakers for RainFocus INSIGHT 2026 are now live. The annual INSIGHT conference brings together professionals from the events, marketing, and technology industries to engage with peers in interactive sessions, learn from leaders, and discover the latest data, trends, and transformative solutions. The program kicks off in November with a series of virtual events leading up to the hybrid INSIGHT conference Jan. 20–22, 2026, at the Hyatt Regency in Salt Lake City and online.
“This year, we’re putting even more of an emphasis on personalizing the attendee experience,” said Rodney Hart, VP of events at RainFocus. “We’re experimenting with new formats and content tracks, with more details to be announced later. I’m excited for what we have in store and can’t wait to be back together with the best in the industry.”
Key Dates:
- INSIGHT Premiere: Nov. 5, 2025 (VIRTUAL) — INSIGHT 2026 kicks off with the unveiling of RainFocus’ latest Events and Marketing Strategy Survey findings. Attendees can explore the full session catalog, learn about new AI-driven event tools, and start earning points in the event game.
- INSIGHT Preparation: Jan. 14, 2026 (VIRTUAL) — Discover tips to maximize the INSIGHT experience, preview on-site activations, connect with fellow participants, and receive expert travel recommendations for Salt Lake City.
- INSIGHT Conference: Jan. 20–22, 2026 (HYBRID) — The main conference in Salt Lake City will feature visionary keynotes, expert-led breakouts, hands-on workshops, networking lounges, and collaborative roundtables. Virtual attendees can enjoy live-streamed sessions, keynotes, and more.
- INSIGHT Encore: Feb. 4, 2026 (VIRTUAL) — Gain access to post-event metrics, insights, and best practices as RainFocus leaders review event impact data and share highlights from across the program.
“INSIGHT 2026 represents our commitment to evolving alongside our audience and the event industry as a whole,” said JR Sherman, CEO of RainFocus. “We’re highlighting the trends and solutions that support innovation and drive real business outcomes. The event is an opportunity to bring together visionaries and experts who are shaping the future of event marketing. Our goal is to equip attendees with the tools and insights they need to transform their event programs and connect authentically with their audiences.”
Register today for RainFocus INSIGHT 2026 to take advantage of early-bird pricing and exclusive early-bird gifts. RainFocus also is now accepting speaker submissions, sponsorships, and nominations for the annual Innovation Awards.
To learn more about INSIGHT 2026, visit rainfocus.com/insight.
About RainFocus
RainFocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data for exceptional events and optimized engagement throughout the customer journey. RainFocus powers flawless experiences with secure, scalable solutions to support the entire event lifecycle. The platform integrates with sales and marketing technologies, simplifying event registration, content management, and exhibitor activation across in-person, virtual, and hybrid experiences, all from a single dashboard. Leveraging real-time data, RainFocus provides actionable insights to drive personalization, accelerate qualification and lead conversion, and close deals. For more information, visit www.rainfocus.com.
Additional Resources
- Join the conversation with RainFocus on LinkedIn, Instagram, and Facebook.
- Visit RainFocus.com to learn more about our event marketing and management platform. If you’re ready to get started, request a demo.
- Discover RainFocus On Demand, the go-to learning destination for event industry leaders to discover the latest trends, thought leadership, and best practices, delivered on demand – any time, anywhere. Learn more.
- Are you interested in joining the RainFocus Partner Program? Apply today.
- Grow your career and help reshape the events industry at RainFocus. Apply here.
