RainFocus INSIGHT is a must-attend event program for marketing, event, and tech professionals. This year, our annual conference will take place Jan. 20–22, 2026, at the Hyatt Regency in Salt Lake City. During the event, we’ll highlight trends and technologies that have redefined event management in 2025, and we’ll showcase upcoming solutions for greater efficiency and better attendee engagement.
As we continue planning the agenda, here’s a preview of what you can expect:
Upgrades and Schedule Optimization
Each year, we thoroughly review attendees’ feedback and identify how to better tailor the conference to match their preferences. Based on feedback, we’ve made a few changes:
- Our sponsor Pitch Tank has always been a highlight. For INSIGHT 2026, we’ll also be hosting a second Pitch Tank featuring our very own product experts. They will present the newest RainFocus technologies to a panel of expert users.
- In response to requests for more networking time, we’ve decreased the density of the session schedule to give more opportunities for spontaneous conversations and connections.
- Rather than waiting until the second day to introduce upcoming products, we’ll be opening the conference on Tuesday with the product keynote.
INSIGHT Session Topics
Our conference call for papers is currently open, but not for long! We will welcome session submissions until Oct. 3, 2025. This is your opportunity to share your expertise with peers from across the industry.
While we are still open for submissions, here’s what you can expect to hear at INSIGHT:
- Client-led case studies of 2025 events.
- Examples of how to use AI in events.
- Discussions around driving attendee engagement and connection.
- A closer look at what is possible with our new Adobe integrations.
- Product enhancements to solutions, including the RainFocus Event Checklist, Page Builder templates, and more.
We are also currently accepting new and returning sponsors. We encourage sponsors to showcase their technologies throughout the conference with a variety of sponsorship opportunities. Attendees will get the chance to see a variety of industry-leading technologies put to action alongside the RainFocus platform.
Getting Ready for INSIGHT
As always, we’ll kick off INSIGHT with our annual Premiere event. This virtual event, held Nov. 5, 2025, will feature expert commentary on recent event trends, including findings from our yearly Events and Marketing Strategy Survey. We’ll also unveil our keynote sessions.
In addition to tuning into Premiere, you can get ready for INSIGHT in a few different ways:
- Register for the event.
- If needed, get your travel approved so you can join us on-site for the conference in January. We will livestream the mainstage sessions, but attending in person is the only way to get the full INSIGHT experience.
- Invite your coworkers and friends to INSIGHT.
- Keep an eye out for our emails, especially session registration announcements. When our meetings open, they will fill up fast!
