Whether you’re just learning about RainFocus or you’re already running hundreds of events on the platform right now, RainFocus INSIGHT is your must-attend event for learning about the most important industry trends and best practices in event management.
During our INSIGHT Premiere event last month, we unveiled our INSIGHT 2026 conference agenda, filled with inspiring keynotes, case studies, and roundtable sessions.
The main INSIGHT event is coming up fast: Jan. 20–22 in Salt Lake City. As it draws closer, we’ve highlighted a few sessions that are already proving especially popular:
Keynotes
Connecting Journeys
Our opening keynote session will provide attendees with an overview of all that RainFocus has accomplished with customers and partners in 2025 and previews of the product features coming in 2026. The speakers for this session include RainFocus executives JR Sherman, Doug Baird, and Travis Cushing from RainFocus, alongside special guest Kenneth Marzin from Deloitte.
The Future Vision of Events
Imagine the “concept car” of events. Brian Gates, SVP of Industry Strategy at RainFocus, and Brett Turner, EVP of Strategy and Solutions at Opus Agency, will discuss the future of event management. See how the technologies in development today will shape tomorrow’s events.
The Chief Event Officer’s Playbook
Renowned event strategist and author Sasha Frieze will debut her new book The Chief Event Officer’s Playbook at INSIGHT. In this session, you’ll get a preview of Frieze’s 10-step model for creating transformational events. Complimentary copies of the book will even be available.
Mainstage Exclusive
Veteran INSIGHT speakers Julia Cornish and Scott Allan will be back by high demand this year to share how they’ve used Salesforce’s agentic AI to power conversations with over 47,000 attendees at Dreamforce 2025. After their dynamic breakout sessions drew overflow crowds last year, we’ve decided to bring this dynamic duo to the mainstage so that everyone can hear about the Salesforce team’s incredible accomplishments.
Case Studies
INSIGHT will feature more case studies than ever. Learn how clients are making the best use of RainFocus features and approaching a range of event elements:
- The multi-event container app
- Staffing
- Registration
- CRM-driven personalization
- Branding
- Templatization
- Event safety
- Live tables
- Session, attendee, and exhibitor attribution
“Share and Compare” Roundtables
INSIGHT will close with these can’t-miss roundtables. You’ll learn how others are using the RainFocus platform and share your own solutions with your peers. This is also a chance for attendees to gather and discuss everything they’ve learned throughout the conference.
Discussion topics include RainFocus’ key elements:
- Mobile app
- Event templates
- Attendee Module
- Content Module
- Exhibitor Module
- On-site technology
- Gamification
Spots in these INSIGHT sessions and others are filling up quickly! If you haven’t registered yet, secure your pass today and begin adding sessions to your catalog. View our complete session catalog on our website.
