Unified marketing has become mainstream in the enterprise events industry. But why is it so important to have all of your events on a single platform? It may seem like a small thing, but busy event directors know that when juggling all aspects of planning—from registration to attendee engagement, to post-event evaluations—you want the process to be as simple and organized as possible.
Here’s what a unified platform allows you to do:
1. View your entire portfolio of events with shared data, reports and integrations. Without a unified platform, you’d be stuck cross-referencing your collected data, juggling multiple pieces of software at once.
2. See how attendees, speakers, and sponsors perform across your events on a single screen. A unified system is not only better for you, but for your attendees, who can manage their schedules with better agility and ease of use. A simplified platform makes it easier for users to navigate and reduces their risk of becoming overwhelmed or disengaged altogether.
3. Share key integrations across all your events, cross-market. This last one is especially important. Data becomes powerful when it can be compared and contextualized. A unified platform makes that process easier than it’s ever been before so that event directors have time and clarity to optimize event performance and dive deeper engagement.
Despite vast improvements in technology, there are still some challenges facing unified marketing platforms in regard to scalability. Chances are, you are responsible for hosting multiple events simultaneously, and not all of these events are of the same size and scale. Perhaps you are hosting a conference with 50,000+ attendees at the same time that you are running a small department-based meeting. Perhaps you are also planning a VIP event with around 1000 people with overlapping topics, speakers, and sponsors. Event managers with diverse portfolios need a one-size-fits-all platform that can scale to handle the full range of event types and sizes.
Once all of your events, regardless of scope or complexity, are on one platform,
…your day-to-day duties as an event management profession not only become more streamlined and efficient, your events can actually become better.
By synthesizing data from across all of your diverse events, you can measure how attendees, speakers, and sponsors perform in different settings. Bringing your entire events portfolio onto one platform allows you to test what is effective in different types of events in order to drive deeper engagement.
Developers at Rainfocus have answered the call by creating Unified Events, an events management platform flexible enough to accommodate large complex events alongside smaller gatherings, such as regional or department-based meetings. Try our demo to see how you can use Unified Events to get all of your events in one place and optimize your programs for maximum impact.