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Event Perspectives With Jeremiah Alger, Event Registration Manager, National FFA Organization

From a dairy farm to 70,000 attendees: Jeremiah Alger of National FFA shares how he manages group registration, streamlines badge pickup, tackles the "nobody reads anymore" problem, and rolls with whatever an event throws at you.

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RainFocus VP of Events Rodney Hart sits down with Jeremiah Alger, Event Registration Manager at the National FFA Organization, to dig into one of the most logistically complex registration challenges in the industry. Jeremiah traces an unlikely path from a dairy farm upbringing and a dream of building roller coasters, through a Disney internship and corporate travel management, to managing registration and housing for FFA’s 70,000-attendee national convention, where roughly 40,000 to 50,000 attendees are minors. The conversation covers the art and science of large group registration, why over-complicated forms create onsite friction just as much as pre-event drop-off, the early stages of AI adoption at FFA, and a frank debate about whether people are actually reading less or whether event professionals are just getting older. Jeremiah closes with advice that has stayed with him since his twenties: find an outlet, leave work at work, and learn to roll with the punches.

What You’ll Learn

  • How FFA manages group registration for 100-plus attendees at a time, including bulk importing from a membership roster and assigning agenda items at scale.
  • Why a registration form that is too long or too complicated does not just frustrate attendees: it creates a slower, harder onsite experience for everyone, and why testing with internal groups before launch catches more pain points than most teams expect.
  • How short-form video, inspired by the TikTok model, could replace walls of instructional text in registration systems, and why FFA sees AI-powered customer service support as its most promising near-term application.

Chapters

00:00 Introduction and Icebreaker

03:31 Jeremiah’s Journey to Event Management

06:54 The Disney Internship

08:38 Jeremiah’s Role at National FFA

09:43 Managing 70,000 Attendees and Group Registration

12:19 Career Path Before FFA

15:57 FFA’s Event Portfolio

18:29 AI and Technology in Event Registration

20:00 The “Nobody Reads Anymore” Debate

36:50 Lightning Round and Closing Thoughts

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In each episode, we explore the stories and experiences that led our guests to their current roles, and we dive into the most interesting challenges they are tackling right now. If you’re passionate about events and eager to share your insights, we would love to have you join us.

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