REPORT
2026 Mid-Year
State of Events Report
Explore the latest event industry trends and benchmarks
What’s Inside
Benchmark Data
Access industry-wide event benchmarks that demonstrate how events are evolving. We’re seeing major changes to attendance and event engagement patterns.
Survey Feedback
Read the results of our annual Events and Marketing Strategy Survey, covering AI usage, attendee personalization, networking, program structures, sponsorship strategies, and more.
Update Your Strategy
The report offers over 20 action items that you can apply today, based on attendee behavior shifts that are driving changes to event expectations.
How will industry changes impact your career?
AI-driven automation lets event planners apply instant data analysis, amplifying their impact. This change will redefine relationships with leadership teams and even day-to-day roles.