There’s been an evolution in how people use event technology. Many buyers used to consider their event technology to be disposable, and they would seek out a new platform for each event.
Now, organizations are looking to fully integrate experiential marketing as a key component of their martech stack. There’s a high demand for all-in-one event platforms, especially with advanced capabilities.
This growing focus on event technology has not gone unnoticed in the industry and beyond. This month, Gartner® released the 2024 Magic Quadrant™ for Event Technology Platforms, which can help match your business requirements for virtual and in-person events to the technology vendors to maximize event results. We’re thrilled to share that RainFocus was named a Leader in this year’s report.
This Magic Quadrant highlights the need for one platform to run all events. In their evaluation, Gartner® examined three different use cases: in-person user conferences and tradeshows, virtual user conferences and tradeshows, and in-person roundtables and field marketing events. The report named RainFocus the top platform in all three use cases.
The Magic Quadrant news was an exciting verification of what we see with our clients: Delivering any event type or size with just one platform leads to substantial efficiency gains. Each event represents months of work. Our platform reduces that workload significantly by enabling clients to reuse workflows and data from past events.
Event data is incredibly valuable to organizations. We view it as the cornerstone of marketing. On average, attendees spend over 802 minutes engaging with a brand at a conference. We have revolutionized the industry by opening the event channel to the rest of the organization. Our clients have integrated RainFocus data into their CDPs to empower their marketing and sales teams to conduct business more efficiently. Our ability to consolidate event data and improve the accessibility of the data is unmatched.
Our position as a leader in the 2024 Gartner® Magic Quadrant™ for Event Technology Platforms is due to the combined efforts of our product, marketing, sales, and service teams. The evaluation criteria for the Gartner® Magic Quadrant™ for Event Technology Platforms spans 16 different categories and includes a highly detailed demo and briefing. These teams were instrumental in the completion of this analysis.
Read the report to learn more about our recognition.
Disclaimer
Gartner, Magic Quadrant for Event Technology Platforms, Christy Ferguson, Amy Jenkins, 18 March 2024
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Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
