Our highly anticipated INSIGHT event program is back again! As you begin planning your own events for next year, now is the perfect time to reserve some time on your calendar for our must-attend conference. Connect with other event professionals, discover the latest RainFocus solutions, and learn from expert speakers at INSIGHT 2027.
Here’s what we have planned:
Key Dates to Know
Aug. 12, 2026: Registration and Call for Papers Launch
Everyone who registers before Nov. 30 will receive an early-bird prize of their choice.
Nov. 18, 2026: INSIGHT Premiere (Virtual)
Join RainFocus leaders and industry leaders for a discussion of key trends from our Events and Marketing Strategy Survey. Learn how your peers are preparing for 2027, including practical uses of AI in events, personalization best practices, sponsorship strategies, and networking ideas.
Feb. 3, 2026: INSIGHT Preparation (Virtual)
This session gives attendees all the info you’ll need to make the most of your time on-site at INSIGHT. You’ll also hear from guest speakers, and we’ll launch our Behind the Scenes sessions to give a glimpse of how we use the RainFocus platform to deliver INSIGHT.
Feb. 8-10, 2027: INSIGHT Conference (In Person at the Hyatt Regency in Salt Lake City)
Our annual flagship conference brings together RainFocus users, product experts, industry thought leaders, vendors, and agencies. You’ll find learning opportunities, networking time, and fun activities.
Feb. 24, 2027: INSIGHT Encore (Virtual)
To close out the program, Rodney Hart (VP of events at RainFocus) will provide a comprehensive overview of our event performance and dig into the strategies deployed at INSIGHT. This is a great way to evaluate the potential ROI of your own future activations, programming changes, and event design choices.
INSIGHT Program Highlights
1. Sponsor and Product Pitch Tank Sessions
The popular Sponsor Pitch Tank session offers attendees a lively look at sponsors’ solutions. In 2026, we also added a Product Pitch Tank to showcase some of our own product innovations, and this session received a near-perfect score. Both sessions will be back at INSIGHT 2027.
2. Braindates
Join your peers in our Braindate lounge for small group discussions about timely topics like AI implementation and event measurement. Last year, spots in these peer-led discussions filled up quickly! Stay tuned for announcements.
3. User Stories
Hear how others are using the RainFocus platform throughout the conference, from mainstage keynotes to breakouts to roundtable discussions. Attendees have said they often discover a new strategy from these sessions.
4. Community-Building and Prizes
During the conference, take part in mainstage trivia, scavenger hunts, and more. There are plenty of ways to win while building your RainFocus knowledge and expanding your network.
5. Expert Panels
Always among our top-rated sessions, these panels address the top industry challenges through engaging discussion. If you’d like to be a panelist, keep an eye on your call for papers, which will open in November.
Ready to save the date for INSIGHT? Click here to add it to your calendar and stay in the loop for future announcements.
