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why attend

why attend

Shaping the Future of Events

Discover how leading brands are transforming events into powerful growth engines. Join peers, partners, and innovators at INSIGHT 2026 to learn strategies, share ideas, and unlock the future of experiences.

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Your Highlights

why-attend highlights
Unmatched Learning

Gain actionable insights from industry leaders and client success stories that will help you elevate your event strategies and drive measurable business impact.

Expand Your Network

Build meaningful connections with peers, partners, and innovators. From structured sessions to casual meetups, expand your network in ways that last beyond INSIGHT.

Technology in Action

Experience the RainFocus platform firsthand and explore cutting-edge partner technologies. See how innovation powers real-world event success across industries.

Real Client Insights

Hear directly from global brands about the challenges they’ve overcome and the strategies driving their event success. Learn from experiences you can apply tomorrow.

INSIGHT Delivers Real Results

100%

Of attendees said INSIGHT met or exceeded their expectations, highlighting the event’s ability to deliver valuable content, networking, and experiences year after year.

98%

Plan to return for INSIGHT 2026, showing how the event builds lasting value. Attendees not only gain insights in the moment—they see INSIGHT as a must-attend every year.

97%

Left INSIGHT with a stronger understanding of RainFocus’ platform and benefits. The program empowers attendees with practical knowledge they can apply immediately.

Source: INSIGHT 2025 Post-Event Survey

Learn

Discover strategies, case studies, and best practices that help you elevate event programs and prove measurable impact across every stage of the attendee journey.

Hands-On Product Learning

Sharpen your RainFocus skills through expert-led sessions and demos.

Client Success Stories

Hear how top brands drive results and apply their strategies to your events.

Expert Insights and Trends

Gain new perspectives on the future of experiential marketing and innovation.

A woman checking in to an event
My favorite part of INSIGHT is collaborating with industry peers and RainFocus experts. RainFocus’ dedication to providing solutions, sneak peeks, intake feedback, and beta access brings us immense value.

Alan Kane

Digital Experience Manager - Events, Esri

Network

Build authentic connections with peers, partners, and RainFocus experts. Whether in workshops, receptions, or one-on-one, networking is at the heart of INSIGHT.

Braindates with Peers

Set your own topics and meet peers in guided, one-on-one or group discussions.

Partner & Sponsor Meetups

Explore solutions and collaborations through direct conversations.

Community Events & Receptions

Build lasting relationships in engaging social and networking settings.

Three peers chatting in a lounge during a breakout session
The breakout sessions and Braindate lounge are especially valuable to me. The combination of learning, collaboration, and authentic connection stood out.

Michaella Conery

Community Marketing Operations Professional, Trimble

Experience

From inspiring keynotes to unforgettable Salt Lake moments, INSIGHT blends learning with immersive experiences that spark creativity and fuel professional growth.

Dynamic Keynotes & Panels

Be inspired by leaders and experts shaping the future of events.

Innovation Awards Celebration

Celebrate the brands setting new standards in event excellence.

Salt Lake City Experience

Enjoy an incredible backdrop that makes INSIGHT truly unforgettable.

Your INSIGHT experience starts here. Secure your spot today!

2 Months 19 Days 11 Hours 25 Minutes
Months
2
Days
19
Hours
11
Minutes
25
Register now