RainFocus INSIGHT
RainFocus INSIGHT is the premier event experience for marketing, event, and tech professionals. INSIGHT brings together the brightest minds to explore the future of event strategy. Join us live in Salt Lake City and online.
Jan. 20–22, 2026
In person and virtual
Hyatt Regency, Salt Lake City
Reasons To Attend
Connect with innovative peers and partners who are shaping the future of events.
Gain insights from top brands and experts across marketing, events, and tech.
Explore cutting-edge solutions powering event strategy and enhancing engagement.
Register now
Past Speakers

Ashleigh Cook
CMO, RainFocus

Brian Wilson
CCO, RainFocus

Devin Cleary
Head of Experiential Marketing, CyberArk

Doug Baird
President, RainFocus

Erica Spoor
SVP Strategy, Impact Point Group

Jessica Murphy
Senior Event Marketing Manager, SAP Concur

JR Sherman
CEO, RainFocus

Kevin O’Rourke
EVP, Global Sales & Partnerships, RainFocus

Michele Cole
Head of Global Event and Experience Marketing, Esri

Mike Bushman
CTO, RainFocus

Travis Cushing
CPO, RainFocus
Program Overview
Your complete INSIGHT journey includes four unique experiences designed to inspire and drive event success.
- Nov. 5, 2025virtual
INSIGHT Premiere
Start your INSIGHT experience with a guided tour of our event portal led by our emcees. Learn about our 2026 event plans, browse the session catalog, and start earning points in our event game.
- Jan. 14, 2026virtual
INSIGHT Preparation
Prepare to maximize your INSIGHT experience! Get a sneak peek of on-site event experiences, schedule meetings, connect with attendees, and discover pro tips for your trip to Salt Lake City.
- Jan 20–22, 2026hybrid
INSIGHT Conference
Join us at the Hyatt Regency in Salt Lake City! Experience inspiring keynotes, role specific breakout sessions, engaging workshops, networking, and more. Can’t attend in person? We’ll have a digital broadcast available.
- Feb 4, 2026virtual
INSIGHT Encore
Join us as we review the results of the INSIGHT event program! Gain access to detailed event metrics and feedback, and discover new best practices.
Discover the Latest in Event Solutions
INSIGHT’s industry-leading sponsors offer the most innovative solutions and provide learning opportunities throughout the conference.
Become a sponsorFrequently Asked Questions
Looking for more details about INSIGHT? Get answers here.
- Months
- 2
- Days
- 6
- Hours
- 14
- Minutes
- 48
Choose the pass that fits your INSIGHT goals.
INSIGHT sponsors get access to discounted and complimentary conference passes.