Rainfocus INSIGHT

RainFocus INSIGHT is the premier event experience for marketing, event, and tech professionals. INSIGHT brings together the brightest minds to explore the future of event strategy. Join us live in Salt Lake City and online.

Jan. 20–22, 2026

In person and virtual

Hyatt Regency, Salt Lake City

Call for papers

Reasons To Attend

Network With Industry Leaders

Connect with innovative peers and partners who are shaping the future of events.

Learn From the Best

Gain insights from top brands and experts across marketing, events, and tech.

Experience Innovation Firsthand

Explore cutting-edge solutions powering event strategy and enhancing engagement.

Past Speakers

Kevin O’Rourke
EVP, Global Sales & Partnerships, RainFocus
Michele Cole
Head of Global Event and Experience Marketing, Esri
Mike Bushman
CTO, RainFocus
Travis Cushing
Product, RainFocus
Brian Wilson
CCO, RainFocus
Devin Cleary
Head of Experiential Marketing, CyberArk
Doug Baird
President, RainFocus
Erica Spoor
SVP Strategy, Impact Point Group
Jessica Kurowski
Senior Event Marketing Manager, SAP Concur
Jr. Sherman
CEO, RainFocus

Program Overview

Your complete INSIGHT journey includes four unique experiences designed to inspire and drive event success.

Nov. 5, 2025
virtual
INSIGHT Premiere
Start your INSIGHT experience with a guided tour of our event portal led by our emcees. Learn about our 2026 event plans, browse the session catalog, and start earning points in our event game.
Jan. 14, 2026
virtual
INSIGHT Preparation
Prepare to maximize your INSIGHT experience! Get a sneak peek of on-site event experiences, schedule meetings, connect with attendees, and discover pro tips for your trip to Salt Lake City.
Jan 20–22, 2026
hybrid
INSIGHT Conference
Join us at the Hyatt Regency in Salt Lake City! Experience inspiring keynotes, role specific breakout sessions, engaging workshops, networking, and more. Can’t attend in person? We’ll have a digital broadcast available.
Feb 4, 2026
virtual
INSIGHT Encore
Join us as we review the results of the INSIGHT event program! Gain access to detailed event metrics and feedback, and discover new best practices.

Highlights From 2025

See the top moments from last year’s INSIGHT experience.

Relive the keynote that informed 2025 event strategies.

Hear attendees’ stories and successes from INSIGHT.

Discover the Latest in Event Solutions

INSIGHT’s industry-leading sponsors offer the most innovative solutions and provide learning opportunities throughout the conference.

Become a sponsor

Frequently Asked Questions

Looking for more details about INSIGHT? Get answers here.

5 Months 4 Days 9 Hours 57 Minutes

Months: 5

Days: 4

Hours: 9

Minutes: 57

Choose the pass that fits your INSIGHT goals.

Learn More

All Access

$795

Purchase your pass to access all that INSIGHT has to offer.

Group Passes

$695

For groups of five or more, save an additional $100 per pass.

Purchase group package

Sponsor Passes

Custom

INSIGHT sponsors get access to discounted and complimentary conference passes.

Become a sponsor

Virtual Pass

Free

Rainfocus INSIGHT

Jan. 20–22, 2026

In person and virtual

Hyatt Regency, Salt Lake City

Reasons To Attend

Past Speakers

Kevin O’Rourke

Michele Cole

Mike Bushman

Travis Cushing

Brian Wilson

Devin Cleary

Doug Baird

Erica Spoor

Jessica Kurowski

Jr. Sherman

Program Overview

INSIGHT Premiere

INSIGHT Preparation

INSIGHT Conference

INSIGHT Encore

Highlights From 2025

Discover the Latest in Event Solutions

Frequently Asked Questions

What is the INSIGHT event program?

When and where will the in-person conference portion of INSIGHT 2026 take place?

How much does it cost to attend RainFocus INSIGHT?

Choose the pass that fits your INSIGHT goals.